Where to the designer to look for orders
It’s very difficult for the designer to find the first client, so this article will describe as many as 11 ways to search for orders, including ten free and one paid. In the beginning, it’s important to talk about the following thing - usually you have some kind of product (by product we mean both a service and a thing), for example, a package of milk or the provision of a service. That is a certain object that we sell for money.
We, as a designer, also have a product - this is a portfolio that we will try to show everywhere so that we can order something. And only after that there will be marketing, i.e. that as we will promote it.
I will not talk about how to make a good portfolio. For us, a good portfolio is a given, on which we have already worked on the Design GYM course. But you can watch the video “How to make a portfolio?” Or read the article. There I told how to build a portfolio, if you have no customers at all, and what to do about it.
How to make a good portfolio
Often when they write about finding orders for designers, they talk about freelance exchanges. To continue, you need to see this cube:
This is a water park in China, where everyone with a puffy circle is trying to cling to and enjoy the pool, the same situation with freelance exchanges. Especially if you are a beginner, you with your “cool” portfolio (in the beginning it will seem cool to you, and in a year you will laugh at it yourself) it will be very difficult to break through this stream of other seasoned designers who have been sitting on these for decades exchanges.
Therefore, exchanges for finding orders at the very beginning are in question, but creating accounts with a portfolio is still worth it.
If you are stubborn, then I recommend the following freelance exchanges:
Well, if you're normal, then just read on 🙂
First, one more thing I want to say about.
The usual offer from web designers is: “pay 25,000 rubles and get the site design.” In general, not bad, it is already clear what can be expected - we can get a website design for such and such money. But it’s much better if your first offer is free, for example, “I’ll make a prototype of your site for free.” After all, not everyone is ready to pay you 25,000 rubles, or even half the amount as a prepayment. But with greater likelihood, people agree to something free, for example, to a site prototype.
Free offer to potential client
We all know that making a site prototype is quite simple, for example, on moqups.com - this is done in 5-10 minutes and you can show it to a future customer.
You should have a free offer for potential customers!
Or such an offer - I’ll make a table for free with a calculation of the payback of your future website and give recommendations on contractors. That is, you say - I will give you a lot of benefit and for this I will not ask for anything. This is necessary so that more people respond, it is important to interest them, because it is much easier to agree on the thing that goes to you for free. All this is called Call to Action (call to action), i.e. this is what you are calling the client to start interacting with him. And this is very important.
Successful designers have their own CTA
Call to Action for the client
You must formulate your Call to Action. It can be different, for example: write in a personal account to receive a free site audit, send 6 free lessons on Photoshop and an archive with useful sources to your e-mail. This is my call to action, and when I started using it, the conversion rate from registration of 5% went up to 15%.
Think about what you can have and what maximum free benefits you can give your customers. And it is desirable, as in the example from the slide, to write Call to Action in your status, this is one of the free ways - a person logs into your profile, looks at photos and at the same time he already understands what you are doing and what you can offer for free. This is buzzing.
An example of a good call to action
The advantage over the "free" sites
Free sites provoke freedom of fulfillment of obligations. At GoDesigner, the interaction between the customer and the executor is controlled by the resource itself, which acts as a guarantor and arbiter in the event of force majeure. The most important thing is that an unscrupulous client will not abandon the contractor, because he pays the amount to pay for the order upon the start of work, and the contractor does not dismiss the job, because he will receive money only after the completion of the project and approval by the client.
Choice is everything
The most interesting part begins at the stage when the client submits his brief to the performers. Agencies and individual freelancers usually offer no more than three options for implementing the task. Here, the order is immediately visible to all potential performers, each of which offers his own solution.
In practice, this interaction format gives the client several dozen options, among which the customer selects the one he most likes and continues to work with the selected contractor. Data from the creator of GoDesigner suggests an average of 46 ideas per task.
The fundamental difference is that here you choose not the person, but the specific solution proposed. At the sites, they primarily look at the reputation, not really imagining what skills and abilities this artist has. Here you immediately see what a person is capable of and whether its realization is worth your money.
For a more competent drafting of the terms of reference, you can contact the appropriate specialist, and if none of the ideas is pleasant, the client can return the money.
If your own experience in this area is not enough, then when drawing up a brief you should turn to the paid option “expert opinion”, and then a knowledgeable person in this area will help to choose the best of the proposed ideas.
Obviously, the client always wants to save, and the contractor wants to draw out a larger amount. Here, the resource again acts as a moderator, setting a certain reasonable bar for a particular type of work. When creating an order, a scale of reasonableness of the correspondence of the volume and complexity of work with the amount proposed for its implementation appears before the client.
Tariffs are publicly available, and each contractor registered on the resource automatically accepts such rates for their work.
It seems to us that at the moment, GoDesigner’s approach to the system of interaction between the customer and the contractor is the most convenient, and especially for the customer. This is the only way to look for a designer: to choose not a person, but a formed idea.